sam2684
11-13-2009, 10:11 AM
CASE STUDY:
Pearson Education a division of Pearson plc
need help on this:
ASSIGNMENT TASK
The assignment is based on the attached Pearson Education case study.
You are required to submit an essay of not more than 2,000 words (excluding
footnotes, appendices and bibliography). The essay should:
1. present the main external factors influencing Pearson Education using a
STEEPLE/PESTLE analysis (the full analysis should be included as an appendix
with the text of the essay detailing the main influences); [15% of mark]
2. present a SWOT analysis of Pearson Education (the full analysis can be included
as an appendix with the text of the essay detailing the main factors) as the basis
for identifying the main challenges facing the company; [15% of mark]
3. outline and critically discuss three appropriate concepts, models and/or
frameworks introduced in the other core units of study (International Business
Context and Management Functions) of your programme and demonstrate how
these can be used to analyse the operations of Pearson Education.
[50% of mark]
Pearson Education a division of Pearson plc
need help on this:
ASSIGNMENT TASK
The assignment is based on the attached Pearson Education case study.
You are required to submit an essay of not more than 2,000 words (excluding
footnotes, appendices and bibliography). The essay should:
1. present the main external factors influencing Pearson Education using a
STEEPLE/PESTLE analysis (the full analysis should be included as an appendix
with the text of the essay detailing the main influences); [15% of mark]
2. present a SWOT analysis of Pearson Education (the full analysis can be included
as an appendix with the text of the essay detailing the main factors) as the basis
for identifying the main challenges facing the company; [15% of mark]
3. outline and critically discuss three appropriate concepts, models and/or
frameworks introduced in the other core units of study (International Business
Context and Management Functions) of your programme and demonstrate how
these can be used to analyse the operations of Pearson Education.
[50% of mark]